How is a turn-key program different from buying SaaS software?

The platform provides guest profiles and loyalty activity. A project covers programme rules, connections and team workflows in the agreed scope.

What do we get besides platform access?

20+ artifacts that stay yours forever: program P&L model, ICP analysis, tier design tied to your ADR, BRD, legal rules, privacy policy, integration spec for the PMS, communication plan, front-desk operations playbook. If you choose to leave — the program continues, the documents are yours.

How long does launch take?

Timing depends on programme scope, data and connected systems. We agree the stages and dates before implementation.

What do you need from us?

Project sponsor (GM or CEO), product owner (1 person full-time during discovery, 50% afterwards), access to PMS data, a dedicated IT contact for integrations. From our side — a full-stack team: loyalty strategist, product analyst, technical PM, integrator, copywriter.

Will TTE.Loyalty replace our current PMS?

Your PMS remains your hotel system. The TTE.Loyalty connection depends on its version, interface and your requirements.

Who owns the program after launch?

You do. The member database is yours. All artifacts (BRD, rules, content) are your property. The platform is licensed, documentation has no vendor lock-in: the program can be operated by any team. If you choose to leave after 12 months of managed service — we hand off all data and operations to your team or another contractor.

What if we already have Mindbox / Loymax / another loyalty system?

We review your current programme and data, then agree a transition path and scope of work.

How do you handle guest data privacy?

TTE acts as Data Processor and the hotel as Data Controller, with a DPA addendum. We support jurisdiction-specific requirements: GDPR (EU), 152-FZ (Russia), KZ FZ, CCPA (US), and others. Privacy policy is prepared as part of the documentation package. Alternative — on-prem deployment where data stays fully under hotel control.

For individual hotels and hotel groups

Loyalty for hotels.Guest relationships that last.

Guest profiles, points and benefits under your brand. For an individual hotel or a group, with rules and connections configured for your needs.

Discuss implementation →See pricing

Explore a points earning example

From programme to practice. We help design the programme, configure the platform and implement it for your hotel or group.

Guest enjoying premium hospitality experience

Profile

Guest information

Points

Loyalty activity

Tier

Programme levels

Brand

Your guest experience

Profile
Guest information
Points
Loyalty activity
Tier
Programme levels
Brand
Your guest experience

Test example, no sign-in

An example of earning points

Four earning axes using test data. Choose an example guest and scenario to see the calculation.

Example guest

Silver and Gold are test guests with different multipliers. Selecting one does not require sign-in.

Scenario

Points earned

7 576

Spend7 425
Nights90
Visits29
Engagement30

Why this matters now

Hotels remember reservations. But forget relationships.

When guest history and programme rules come together, hotels can maintain relationships between visits.

OTA dependency

When guest relationships stay in another channel, hotels have less room to maintain contact between visits.

Seasonal black hole

After a seasonal visit, hotels can lose touch with guests. A programme helps maintain the relationship between trips.

Guest fragmentation

Guest profiles and programme history show a relationship beyond a single booking.

No relationship memory

Spa, F&B, wellness, transfers live separately from retention. Guest doesn't know they have a Gold-tier spa discount.

Operating layer

A loyalty platform for hotels

Guest profiles, points and programme rules under your brand. Connections are defined for your systems and goals.

Your loyalty programme

Set participation rules and benefits around your hotel economics and service.

Points

Your programme rules

Points and tiers

Monetary

Volume

Frequency

Engagement

Track loyalty activity and member levels through configured rules.

Guest profiles

СезонМежсезонье · win-backСезон

Bring available guest information and programme participation into one working view.

Built for your brand

A guest experience and programme presentation under your brand. Hosting and connections are agreed during implementation.

Profile

Guest information

Tier

Programme levels

Brand

Your guest experience

How it works

How the loyalty programme works

From the guest profile to points, status and the next stay.

1
Step 1
Guest stays
Stay data arrives from a connected source in the agreed scope.
2
Step 2
A profile takes shape
The profile brings together available guest data and programme history.
3
Step 3
Programme rules apply
Configured rules determine points, tiers and available benefits.
4
Step 4
Guest returns
Guests see the value of membership and have a reason to return to a familiar hotel.

ICP — who it's for

For individual hotels and hotel groups

Programme rules, property structure and roles are configured for your operating model.

Resorts (mountain / coastal)

Programme rules for longer stays, seasonal visits and selected hotel services.

e.g. Mountain or coastal hotel

Sanatoriums and health-resorts

Guest profiles and benefits for repeat wellness visits.

e.g. Sanatorium or wellness hotel

All-inclusive resorts

Membership terms for stays and additional services in your resort model.

e.g. Resort with several services

B2B / tour operators

We agree guest and partner participation rules during implementation.

e.g. Hotel with partner channels

City chains

Property structure, team roles and programme rules for a hotel group.

e.g. City hotel group

Comparison

Who is accountable for the outcome?

The most common surprise after buying loyalty software: 'Who's going to implement, train the team, and run it?' Compare what's actually included with each of the four typical alternatives.

Alternative	Strategy	Documentation	Implementation	Training	Operations	Accountability	Time to launch
TTE.Loyalty (turn-key)	included	included	included	included	included	1 partner	By project plan
Software-only vendor	Client	Client / separate	Partial; integrations extra	Separate program	Client	Vendor → software; you → result	6+ months
Agency + 3rd-party software	Agency	Agency (partial)	Third contractor	Agency	Client	3 contracts, 3 SLAs	9–12 months
In-house / DIY	In-house team	In-house team	In-house IT + integrator	In-house	In-house	You own everything	12+ months

TTE.Loyalty (turn-key)

Strategy: included
Documentation: included
Implementation: included
Training: included
Operations: included
Accountability: 1 partner
Time to launch: By project plan

Software-only vendor

Strategy: Client
Documentation: Client / separate
Implementation: Partial; integrations extra
Training: Separate program
Operations: Client
Accountability: Vendor → software; you → result
Time to launch: 6+ months

Agency + 3rd-party software

Strategy: Agency
Documentation: Agency (partial)
Implementation: Third contractor
Training: Agency
Operations: Client
Accountability: 3 contracts, 3 SLAs
Time to launch: 9–12 months

In-house / DIY

Strategy: In-house team
Documentation: In-house team
Implementation: In-house IT + integrator
Training: In-house
Operations: In-house
Accountability: You own everything
Time to launch: 12+ months

Software-only solutions often look cheaper on subscription, but hidden costs — strategy (₽1.5–3M), documentation (₽0.8–1.5M), integration (₽1–3M), training (₽0.5M), CSM (₽1.2M/year) — make them the most expensive option in practice. We include all of it.

How the solution works

Loyalty begins with attention to the guest. Profiles, programme rules and clear benefits help hotels keep the relationship alive between visits.

TTE.Loyalty · founder thesis

TravelTechExpert

Programme foundations

Profile: Guest information and programme history.
In the selected configuration
Points: Earning and redemption under hotel rules.
Clear loyalty activity
Roles: Team access to programme management.
For hotels and groups

For individual hotels and hotel groups

Discuss implementation →

Pricing

Loyalty programme pricing

Choose Discovery, a launch, or a programme with the TTE team. The scope of work and recurring payment depend on the package and are confirmed in the proposal.

Discovery Sprint

To assess the programme before launch

—/mo

+ from ₽1.5M engagement fee

Discovery + guest P&L audit (2 weeks)
ICP analysis, segmentation
Tier design (draft) against ADR / RevPAR
3-year program P&L model
12-month roadmap with success criteria
Board / executive committee defense

Discuss implementation → →

Most chosen

Launch Program

For launch under an agreed project plan

from ₽80K/mo

+ from ₽4.5M engagement fee

Everything in Discovery Sprint +
Documentation: BRD, rules, privacy, ops playbook
TTE.Loyalty platform (white-label)
PMS connection in the agreed scope
Front-desk + sales + marketing training
Soft launch + acceptance testing
6 months of CSM included

Discuss implementation → →

Managed Loyalty

For a programme with the TTE team

from ₽180K/mo

+ from ₽4.5M engagement fee

Everything in Launch Program +
TTE-side loyalty strategist + copywriter + analyst
Monthly business review with KPI
A/B testing of rewards and communications
Quarterly tier rebalance against seasons
Content and communications in the agreed scope
Support arrangements as agreed in the proposal

Discuss implementation → →

What makes up the price

One-time payment: a Discovery stage or programme launch under the selected package.
A recurring payment applies to Launch and Managed; Managed already includes the TTE team's work.
Platform hosting and responsibility for infrastructure are agreed for each project.
The proposal lists included services and additional work beyond the agreed scope separately.

Not included in the packages

The discovery call (60 minutes) is free and carries no obligation. All packages are fixed-price, with no revenue share. The first implementation stage is 3 months, with a refund guarantee of up to 50% on withdrawal.

+Additional PMS connector (1С Hotel, Frontdesk24, Travelline, etc.) — from ₽0.5M
+Multi-brand portfolio (2+ legal entities under one program) — +30% to engagement fee
+B2B portal (tour operators, corporate accounts) — +₽1.2M to engagement fee
+On-prem / private cloud deployment — on request

Full pricing in 6 currencies + ROI calculator →

FAQ

Frequently asked

The platform provides guest profiles and loyalty activity. A project covers programme rules, connections and team workflows in the agreed scope.

Didn't find your question? Drop a short email — answered by the founder, usually within a day.

hello@tteloyalty.com →

Build a programme guests want to return to.

Tell us about your hotel or group. We’ll discuss the guest experience, loyalty rules and connections for your systems.

Discuss implementation →See pricing

Loyalty for hotels.Guest relationships that last.

An example of earning points

Hotels remember reservations. But forget relationships.

OTA dependency

Seasonal black hole

Guest fragmentation

No relationship memory

A loyalty platform for hotels

Your loyalty programme

Points and tiers

Guest profiles

Built for your brand

How the loyalty programme works

Guest stays

A profile takes shape

Programme rules apply

Guest returns

For individual hotels and hotel groups

Resorts (mountain / coastal)

Sanatoriums and health-resorts

All-inclusive resorts

B2B / tour operators

City chains

Who is accountable for the outcome?

TTE.Loyalty (turn-key)

Software-only vendor

Agency + 3rd-party software

In-house / DIY

Loyalty programme pricing

Discovery Sprint

Launch Program

Managed Loyalty

What makes up the price

Frequently asked

Build a programme guests want to return to.