Full cycle

Turn-key loyalty program

We launch a loyalty programme for your hotel or group: design the rules, configure the platform and agree the connections.

Hospitality doesn't lack loyalty software. It lacks loyalty programs that actually work: with the right economics, thoughtful communication, and integration into hotel operations. That's what we build.

Phase 1

2–4 weeks

1. Strategy & program design

A loyalty program is a financial product of the hotel. Before launch we build the economic model and prove the program pays back. Without this phase, any software is a 'feature for feature's sake'.

Analysis of ICP, guest segmentation, current retention

Program P&L model: costs, margin, payback period

Tier design based on ADR, RevPAR, segment mix

Reward catalog with economics per item

Communication strategy: where, when, how we speak

30 / 90 / 365-day roadmap with success criteria

Block outcome

A financially grounded loyalty strategy you can defend to the board.

Phase 2

2–3 weeks

2. Documentation & specification

Strategy becomes documents any team can execute against. Lawyers get the rules, integrators get the specs, ops gets the playbooks.

BRD — Business Requirements Document (40–60 pages)

Loyalty rules — legally vetted program terms

Privacy & data policy for guest PII

Technical integration spec for PMS / 1С / channel manager

Content & communication plan for 12 months

Operations playbook for front-desk, sales, marketing

Block outcome

A complete documentation set the project can be executed against — by us or by any other integrator.

Phase 3

4–6 weeks

3. Implementation & launch

We configure the platform for your brand and rules, agree data sources and prepare the team.

White-label customization to your brand

Connections to selected systems in the agreed scope

Configuration of tiers, milestones, earning rules

Training: front-desk, sales, marketing, GM

First implementation stage at a selected property

Acceptance testing + production go-live

Block outcome

A loyalty programme with configured rules, a prepared team and agreed connections.

Phase 4

Ongoing

4. Operations & growth

A loyalty program is a living product. Without constant work it degrades within 6 months. We stay as your partner after launch: monitoring, optimization, evolution.

Monthly business review with KPI report

A/B testing of rewards, communications, milestone thresholds

Quarterly tier rebalance against ADR / mix changes

Customer success manager (CSM) on the TTE side

Escalations, incidents, business questions — one point of contact

Managed service: program operations (optional)

Block outcome

A program that grows year over year — instead of becoming a forgotten discount card.

Frequently asked

Who is this format for?

Hotels and chains 50+ rooms that already have a PMS and basic operations, but lack resources for an in-house loyalty team. We become your extended team for 6–12 months.

How long does implementation take?

Timing depends on programme scope, connections and data readiness. We agree stages in the project plan.

What do we need from you?

Sponsor (GM or CEO), product owner (one person full-time during discovery, then 50%), access to PMS data, a dedicated IT contact for integrations. From our side — a full-stack team (loyalty strategist, product analyst, technical PM, integrator, copywriter).

Does it work with our PMS?

Connection scope depends on your PMS, its version and available interfaces. We discuss this during implementation planning.

Who owns the program?

You do. All artifacts (BRD, rules, content) are your property. The member database is yours. If you decide to leave — we hand over all data and documentation, the program continues without us.

What if we want to leave?

The program is designed so any team can operate it — our documents are written in universal language, without vendor lock-in. After 12 months of managed service we're ready to transfer operations to your team or another contractor.

Let's launch a program that pays back

The first meeting is a discovery call: 60 minutes, no slides. We talk through your goals, current state, hypotheses we'd want to validate.

Book a discovery call →