Blog · build-in-public

Hospitality Loyalty Brief

Weekly breakdowns of retention economics, multi-axis earning, OTA-escape strategies, and build-in-public updates from TTE.Loyalty.

Hotel CRM and loyalty: eight questions before choosing a system

Practical scenarios for comparing vendors: guest identity, earning, refunds, integrations, ownership and implementation cost.

How spend, room-nights, repeat visits and guest actions can inform one programme, and how earning differs from tier qualification.

An illustrative model of OTA commission and repeat bookings: the inputs a hotel needs and why commission savings are not profit.

Deep-dives on loyalty strategy, case studies, and methodology — separate from the weekly cadence.