Resorts (mountain / coastal)
Long stays (5-14 nights), peak/low season, F&B + SPA + ski-pass. Quals: nights OR points OR stays.
e.g. Mountain resorts in Caucasus, Altai, Urals, and Russian Far East
Programme · not platform · Early access
Stop paying 18% to Bookingfor every returning guest.
Turn-key retention infrastructure for hotels, resorts and wellness properties. Strategy, software, implementation and ongoing operations under one contract — not a SaaS tool in a vacuum.
Programme · not platform. Discovery · documentation · implementation · ongoing operations. One partner accountable for the result — measurable lift in direct bookings and guest LTV.
- +34%Direct booking share
- +25%Repeat stays
- +18%Win-back (90 days)
- 4.2×Loyalty ROI
No sign-in
How points are earned
Four axes at once. Switch the guest lens and the scenario — the formula is the real engine.
Guest lens
This is not a login. Silver and Gold see the same stay with different multipliers.
Scenario
Points earned
7 576
- Spend7 425
- Nights90
- Visits29
- Engagement30
Why this matters now
Hotels remember reservations. But forget relationships.
AI-agents are replacing OTAs. In 2-3 years, your guest won't even remember your hotel's name — unless you have relationship infrastructure.
OTA dependency
You pay 18% margin to Booking and don't know your guest's name a year later. The guest is theirs, not yours.
Seasonal black hole
Guest was here last summer → disappeared for 11 months → win-back via cold email yields 5-12% open rate.
Guest fragmentation
Your repeat guest leaves for Airbnb and private villas. Without a programme, you won't know they didn't return.
No relationship memory
Spa, F&B, wellness, transfers live separately from retention. Guest doesn't know they have a Gold-tier spa discount.
Operating layer
A hospitality retention operating layer
Not 'another loyalty programme', but a relationship-ownership layer. On top of your PMS, under your brand.
01
Direct booking economics
Reward direct bookings with member rates, attached benefits, shorter checkout. Compete with OTAs on your terms.
+34%
Direct share lift · pilot baseline
02
Multi-dimensional retention
Monetary
Volume
Frequency
Engagement
Reward stays, spend, visits and engagement — not just transactions. 4 earning axes, 5 tier-qualification types.
03
Seasonal reactivation
СезонМежсезонье · win-backСезон
Automated re-engagement between seasons with relevant offers. Beat the 11-month gap.
04
Built for your brand
White-label, PMS-agnostic. Your domain. Your data. Your guest experience. No 'Powered by TTE'.
8+
PMS-agnostic
100%
White-label
EU/RU
On-prem option
How it works
A seamless guest lifecycle that drives repeat stays
From first visit to post-season return — every touchpoint works toward retention.
- 1Step 1
Guest stays
Stays, spend, visits and engagement-actions are captured automatically from your PMS.
- 2Step 2
Behaviour captured
Preferences, ancillary spend, attached services are aggregated into a real-time guest profile.
- 3Step 3
Retention engine runs
Personalised campaigns and offers launch based on segment, tier, and season.
- 4Step 4
Guest returns
Direct booking, higher spend, deeper relationship. Stronger relationships beyond the season.
ICP — who it's for
5 hospitality business types. One engine.
Tier qualification and earning rules are configured per tenant. 5 scenarios preset — pick during onboarding.
Sanatoriums and health-resorts
Treatment programmes, repeat visits (2-3/year), FNPR state subsidy. Quals: frequency-only.
e.g. Kislovodsk, Essentuki, Pyatigorsk, Belokurikha
All-inclusive resorts
Transparent 'all-included' + delta for upgrades. Engagement for no-show housekeeping, eco-actions.
e.g. Mriya Resort, ALEAN, Robinson Club
B2B / tour operators
5-tier ladder by annual volume, cashback, allotments, post-pay, whitelabel widget on partner's site.
e.g. Delfin, FUN&SUN, Anex Russia, Pegas
City chains
Business travel, corporate rates, F&B + meetings. Quals: combined nights+points.
e.g. Cosmos, AZIMUT, Cronwell, Lotte City
Comparison
Who is accountable for the outcome?
The most common surprise after buying loyalty software: 'Who's going to implement, train the team, and run it?' Compare what's actually included with each of the four typical alternatives.
| Alternative | Strategy | Documentation | Implementation | Training | Operations | Accountability | Time to launch |
|---|---|---|---|---|---|---|---|
TTE.Loyalty (turn-key) | included | included | included | included | included | 1 partner | ~90 days |
Software-only vendor | Client | Client / separate | Partial; integrations extra | Separate program | Client | Vendor → software; you → result | 6+ months |
Agency + 3rd-party software | Agency | Agency (partial) | Third contractor | Agency | Client | 3 contracts, 3 SLAs | 9–12 months |
In-house / DIY | In-house team | In-house team | In-house IT + integrator | In-house | In-house | You own everything | 12+ months |
TTE.Loyalty (turn-key)
- Strategy
- included
- Documentation
- included
- Implementation
- included
- Training
- included
- Operations
- included
- Accountability
- 1 partner
- Time to launch
- ~90 days
Software-only vendor
- Strategy
- Client
- Documentation
- Client / separate
- Implementation
- Partial; integrations extra
- Training
- Separate program
- Operations
- Client
- Accountability
- Vendor → software; you → result
- Time to launch
- 6+ months
Agency + 3rd-party software
- Strategy
- Agency
- Documentation
- Agency (partial)
- Implementation
- Third contractor
- Training
- Agency
- Operations
- Client
- Accountability
- 3 contracts, 3 SLAs
- Time to launch
- 9–12 months
In-house / DIY
- Strategy
- In-house team
- Documentation
- In-house team
- Implementation
- In-house IT + integrator
- Training
- In-house
- Operations
- In-house
- Accountability
- You own everything
- Time to launch
- 12+ months
Software-only solutions often look cheaper on subscription, but hidden costs — strategy (₽1.5–3M), documentation (₽0.8–1.5M), integration (₽1–3M), training (₽0.5M), CSM (₽1.2M/year) — make them the most expensive option in practice. We include all of it.
Why bother?
A loyalty programme isn't points. It's a contract between hotel and guest: «we remember who you are, and we compensate you for booking direct instead of through an OTA». Everything else is UI on top of that simple economics.
TTE.Loyalty · founder thesis
Build-in-public · Q2 2026
The numbers this product is built on
- 18%
- Average OTA commission a hotel pays for a returning guest — someone who's already stayed.Skift Research · Q1 2026
- 5–8×
- How much higher the LTV/CAC of a loyal guest is versus an OTA-channel guest.McKinsey «Hospitality Loyalty Pulse» · 2024
- +24%
- Direct booking share lift at independent hotels that launched structured retention over 12 months.HSMAI Benchmark Index · Q4 2025
First pilot cohort · 12 properties · Q3 2026
Pricing
Three packages. Matched to program maturity.
Pay for outcome, not features. Strategy, documentation, implementation and support are included in every package. The platform is a tool, not a separate subscription.
Discovery Sprint
Need to validate ROI — BEFORE launching
—/mo
+ from ₽1.5M engagement fee
- Discovery + guest P&L audit (2 weeks)
- ICP analysis, segmentation
- Tier design (draft) against ADR / RevPAR
- 3-year program P&L model
- 12-month roadmap with success criteria
- Board / executive committee defense
Most chosen
Launch Program
Ready to launch within 90 days
from ₽80K/mo
+ from ₽4.5M engagement fee
- Everything in Discovery Sprint +
- Documentation: BRD, rules, privacy, ops playbook
- TTE.Loyalty platform (white-label)
- PMS integration (OPERA / 1С / Bnovo)
- Front-desk + sales + marketing training
- Soft launch + acceptance testing
- 6 months of CSM included
Managed Loyalty
Need a loyalty team without hiring in-house
from ₽180K/mo
+ from ₽4.5M engagement fee
- Everything in Launch Program +
- TTE-side loyalty strategist + copywriter + analyst
- Monthly business review with KPI
- A/B testing of rewards and communications
- Quarterly tier rebalance against seasons
- Content operations (email / SMS / push)
- SLA 99.9% · dedicated PM · 24/7 escalation
Not included in the packages
Discovery call (60 min) is free, no strings attached. All packages — fixed-price, no revenue share. 3-month pilot with up to 50% refund guarantee if cancelled.
- +Additional PMS connector (1С Hotel, Frontdesk24, Travelline, etc.) — from ₽0.5M
- +Multi-brand portfolio (2+ legal entities under one program) — +30% to engagement fee
- +B2B portal (tour operators, corporate accounts) — +₽1.2M to engagement fee
- +On-prem / private cloud deployment — on request
FAQ
Frequently asked
- SaaS software gives you a tool — setup, strategy, integrations, training and operations all land on your shoulders. We include all of it. We're accountable not for software uptime but for program outcome: growth in retention, repeat stays and direct bookings.
Didn't find your question? Drop a short email — answered by the founder, usually within a day.
hello@tteloyalty.com →
Don't buy loyalty software. Launch a program that pays back.
60-minute discovery call, free, no slides. We walk through your goals, current state, the hypotheses we'd want to validate. We decide whether to work together after we've shown you the economics.