TTE·Loyalty
Hospitality Retention Infrastructure

The future of hospitality
belongs to operators who own guest relationships

Reduce OTA dependency, increase repeat stays and reactivate guests between seasons. On top of your PMS. No data migration.

Not a platform in a vacuum — a turn-key loyalty program. Strategy, documentation, implementation, ongoing operations. One partner is accountable for the result, not just for the software.

Book a discovery session →See how it works
  • PMS-agnostic
  • White-label
  • Built for resort economics
  • Enterprise data privacy
Guest enjoying premium hospitality experience
  • +34%
    Direct booking share
  • +25%
    Repeat stays
  • +18%
    Win-back (90 days)
  • 4.2×
    Loyalty ROI
Industry benchmarks

What impact to expect.

Indicative figures from hospitality loyalty industry research.

  • +25×
    LTV / CAC
  • +34%
    Retention (M3)
  • +14%
    Win-back (90 days)
  • 3-4
    weeks to production

Indicative figures based on industry benchmarks (McKinsey 2024, Skift Research, HSMAI) for resort and wellness hospitality segment. Actual results depend on segment, ADR, current retention baseline, and implementation quality.

«Retention infrastructure for hospitality isn't a feature — it's an architectural decision. When the guest relationship lives in a single layer, everything else becomes possible.»
TTE
TravelTechExpert
Founder note
Why now

Four trends that will define hospitality 2026-2028

The window is 2-3 years. Operators who don't build retention infrastructure now become invisible to AI agents tomorrow.

AI / Hyperpersonalisation

From segmentation to real-time individualisation. Predictive churn analytics, optimal communication timing, ML on first-party data.

+15.6%
bookings with AI-segmentation

Mobile transformation

Smartphone — the loyalty control centre. Two-tap booking, mobile key, push with geo-triggers.

70%+
guests prefer smartphone

Gamification 2.0

Evolution from 'points for purchases' to emotional engagement. Levels, badges, achievements, challenges, leaderboards.

×3
registrations with game mechanics

Coalition programmes

Cross-earning with banks, airlines, telco, retail. Even loyal guests book infrequently — daily touchpoints matter.

73%
of younger guests will pay more for coalitions
Why this matters now

Hotels remember reservations. But forget relationships.

AI-agents are replacing OTAs. In 2-3 years, your guest won't even remember your hotel's name — unless you have relationship infrastructure.

OTA dependency

You pay 18% margin to Booking and don't know your guest's name a year later. The guest is theirs, not yours.

Seasonal black hole

Guest was here last summer → disappeared for 11 months → win-back via cold email yields 5-12% open rate.

Guest fragmentation

Your repeat guest leaves for Airbnb and private villas. Without a programme, you won't know they didn't return.

No relationship memory

Spa, F&B, wellness, transfers live separately from retention. Guest doesn't know they have a Gold-tier spa discount.

Why turn-key

Software is 20% of success. The other 80% — strategy, team, accountability.

Hospitality loyalty isn't an SDK integration. It's a redesign of hotel operations, staff training and reward economics. We do all of it — we don't just hand you the source code.

90%

of loyalty programs fail because of strategy, not software

Tier design without P&L modeling, rewards without unit economics, launch without communication. The most advanced platform won't save a program built without strategy. We start with P&L, ICP and tier economics.

6+

roles on our side of the project team

Loyalty strategist, product analyst, PMS integrator, loyalty copywriter, ops consultant, technical PM. We don't hire subcontractors for each function — we have a permanent team.

1

accountable partner for the entire outcome

Not 'software vendor + integrator + agency': three contracts, three SLAs, three places to point fingers. One partner, one contract, one success metric — retention and repeat-stay growth.

15+ years

of TravelTechExpert in hospitality-tech

PMS, RMS and CRM implementations, integrations with OPERA, 1С, channel managers. We understand how a hotel business actually works — instead of forcing retail patterns onto it.

What we do

Four service blocks. From first conversation — to sustainable growth.

Each block produces a set of artifacts and deliverables that stay with you. We don't operate on trust alone — at every stage there's a concrete output: a document, a config, a playbook, a metric.

Phase 1
2–4 weeks

1. Strategy & program design

We figure out what program you want to launch — and prove economically that it will work. Without this phase, the software is useless.

Artifacts delivered
  • ICP analysis: who your core guest is and how they buy
  • Program P&L model: cost-per-redeemed-point, 3-year ROI
  • Tier design based on ADR / RevPAR / length-of-stay
  • Reward economics: what's included, balancing cost vs perceived value
  • 30 / 90 / 365-day roadmap with success criteria
Phase 2
2–3 weeks

2. Documentation & specification

We turn strategy into formal documents: for lawyers, integrators, and staff. After this block the project becomes executable.

Artifacts delivered
  • BRD — Business Requirements Document
  • Loyalty rules: legally vetted program terms
  • Privacy & data: PII handling and retention policies
  • Integration spec for PMS / 1С / channel manager
  • Communication plan: tone-of-voice, content calendar, touchpoints
Phase 3
4–6 weeks

3. Implementation & launch

We stand up the platform under your brand, connect data sources, train your team. We end with a soft launch — the program is already running on a controlled audience.

Artifacts delivered
  • Brand customization (white-label)
  • PMS integration: OPERA / 1С / Bnovo / Frontdesk24
  • Configuration of tiers, milestones, earning rules
  • Training for front-desk, sales, marketing teams
  • Pilot launch on one property + metric monitoring
Phase 4
Ongoing

4. Operations & growth

After launch the program must live, not gather dust. Monthly review, A/B testing of rewards, tier evolution to follow seasonal changes.

Artifacts delivered
  • Monthly business review with KPI reporting
  • A/B testing of rewards, communications, milestone thresholds
  • Quarterly tier rebalance against ADR / mix shifts
  • Customer success manager from TTE
  • Managed service: program operations (optional)

The TTE.Loyalty platform is a tool in the hands of an expert team. Not 'here's the software, figure it out yourself'. We're inside the project from day one to steady-state operations.

Path to a working program

From first call to sustainable growth — in 90 days.

A concrete path with durations, deliverables and checkpoints. At every step it's clear who does what and what the result is.

Discovery
Design
Build
Run & Grow
  1. Step 1

    First contact

    1 call

    Discovery call: your goals, current state, expectations.

  2. Step 2

    Audit & P&L review

    2 weeks

    Snapshot of current retention, OTA dependency, guest economics.

  3. Step 3

    Program strategy

    3–4 weeks

    Tier design, reward economics, ROI model, 12-month roadmap.

  4. Step 4

    Documentation

    2–3 weeks

    BRD, loyalty rules, privacy, integration spec, communication plan.

  5. Step 5

    Implementation

    4–6 weeks

    Branded platform, PMS integration, team training.

  6. Step 6

    Soft launch

    2 weeks

    Launch on controlled audience, metric monitoring, adjustments.

  7. Step 7

    Operating & growth

    Ongoing

    Monthly review, A/B testing, program evolution across seasons.

~90 days
From first contact to soft-launch
1 partner
Accountable for the outcome, not for a function
20+ artifacts
Documents, playbooks, configs — stay with you
Operating layer

A hospitality retention operating layer

Not 'another loyalty programme', but a relationship-ownership layer. On top of your PMS, under your brand.

Direct booking economics

Reward direct bookings with member rates, attached benefits, shorter checkout. Compete with OTAs on your terms.

Multi-dimensional retention

Reward stays, spend, visits and engagement — not just transactions. 4 earning axes, 5 tier-qualification types.

Seasonal reactivation

Automated re-engagement between seasons with relevant offers. Beat the 11-month gap.

Built for your brand

White-label, PMS-agnostic. Your domain. Your data. Your guest experience. No 'Powered by TTE'.

How it works

A seamless guest lifecycle that drives repeat stays

From first visit to post-season return — every touchpoint works toward retention.

  1. 1
    Step 1

    Guest stays

    Stays, spend, visits and engagement-actions are captured automatically from your PMS.

  2. 2
    Step 2

    Behaviour captured

    Preferences, ancillary spend, attached services are aggregated into a real-time guest profile.

  3. 3
    Step 3

    Retention engine runs

    Personalised campaigns and offers launch based on segment, tier, and season.

  4. 4
    Step 4

    Guest returns

    Direct booking, higher spend, deeper relationship. Stronger relationships beyond the season.

ICP — who it's for

5 hospitality business types. One engine.

Tier qualification and earning rules are configured per tenant. 5 scenarios preset — pick during onboarding.

Resorts (mountain / coastal)

Resorts (mountain / coastal)

Long stays (5-14 nights), peak/low season, F&B + SPA + ski-pass. Quals: nights OR points OR stays.

e.g. Mountain resorts in Caucasus, Altai, Urals, and Russian Far East
Sanatoriums and health-resorts

Sanatoriums and health-resorts

Treatment programmes, repeat visits (2-3/year), FNPR state subsidy. Quals: frequency-only.

e.g. Kislovodsk, Essentuki, Pyatigorsk, Belokurikha
All-inclusive resorts

All-inclusive resorts

Transparent 'all-included' + delta for upgrades. Engagement for no-show housekeeping, eco-actions.

e.g. Mriya Resort, ALEAN, Robinson Club
B2B / tour operators

B2B / tour operators

5-tier ladder by annual volume, cashback, allotments, post-pay, whitelabel widget on partner's site.

e.g. Delfin, FUN&SUN, Anex Russia, Pegas
City chains

City chains

Business travel, corporate rates, F&B + meetings. Quals: combined nights+points.

e.g. Cosmos, AZIMUT, Cronwell, Lotte City
Comparison

Who is accountable for the outcome?

The most common surprise after buying loyalty software: 'Who's going to implement, train the team, and run it?' Compare what's actually included with each of the four typical alternatives.

TTE.Loyalty (turn-key)

Strategy
included
Documentation
included
Implementation
included
Training
included
Operations
included
Accountability
1 partner
Time to launch
~90 days

Software-only vendor

Strategy
Client
Documentation
Client / separate
Implementation
Partial; integrations extra
Training
Separate program
Operations
Client
Accountability
Vendor → software; you → result
Time to launch
6+ months

Agency + 3rd-party software

Strategy
Agency
Documentation
Agency (partial)
Implementation
Third contractor
Training
Agency
Operations
Client
Accountability
3 contracts, 3 SLAs
Time to launch
9–12 months

In-house / DIY

Strategy
In-house team
Documentation
In-house team
Implementation
In-house IT + integrator
Training
In-house
Operations
In-house
Accountability
You own everything
Time to launch
12+ months

Software-only solutions often look cheaper on subscription, but hidden costs — strategy (₽1.5–3M), documentation (₽0.8–1.5M), integration (₽1–3M), training (₽0.5M), CSM (₽1.2M/year) — make them the most expensive option in practice. We include all of it.

Partnership discussions in progress
Client logos will appear after pilot agreements are signed
Pricing

Three packages. Matched to program maturity.

Pay for outcome, not features. Strategy, documentation, implementation and support are included in every package. The platform is a tool, not a separate subscription.

Discovery Sprint

Need to validate ROI — BEFORE launching
—/mo
+ from ₽1.5M engagement fee
  • Discovery + guest P&L audit (2 weeks)
  • ICP analysis, segmentation
  • Tier design (draft) against ADR / RevPAR
  • 3-year program P&L model
  • 12-month roadmap with success criteria
  • Board / executive committee defense
Request demo →
Most chosen

Launch Program

Ready to launch within 90 days
from ₽80K/mo
+ from ₽4.5M engagement fee
  • Everything in Discovery Sprint +
  • Documentation: BRD, rules, privacy, ops playbook
  • TTE.Loyalty platform (white-label)
  • PMS integration (OPERA / 1С / Bnovo)
  • Front-desk + sales + marketing training
  • Soft launch + acceptance testing
  • 6 months of CSM included
Request demo →

Managed Loyalty

Need a loyalty team without hiring in-house
from ₽180K/mo
+ from ₽4.5M engagement fee
  • Everything in Launch Program +
  • TTE-side loyalty strategist + copywriter + analyst
  • Monthly business review with KPI
  • A/B testing of rewards and communications
  • Quarterly tier rebalance against seasons
  • Content operations (email / SMS / push)
  • SLA 99.9% · dedicated PM · 24/7 escalation
Request demo →

Not included in the packages

  • ·Additional PMS connector (1С Hotel, Frontdesk24, Travelline, etc.) — from ₽0.5M
  • ·Multi-brand portfolio (2+ legal entities under one program) — +30% to engagement fee
  • ·B2B portal (tour operators, corporate accounts) — +₽1.2M to engagement fee
  • ·On-prem / private cloud deployment — on request

Discovery call (60 min) is free, no strings attached. All packages — fixed-price, no revenue share. 3-month pilot with up to 50% refund guarantee if cancelled.

ROI calculator

What loyalty will bring your hotel

Estimate based on hospitality industry benchmarks (McKinsey 2024, Skift Research, HSMAI). Plug in your numbers — see projected ROI over 12 months.

Параметры отеля

68%
42%
18%
15%
12-month forecast
Net programme ROI
10.4×
(OTA savings + retention revenue) ÷ cost
Payback period
2
months
Current annual revenue
297.8M ₽
rooms × ADR × occupancy × 365
OTA commission paid
31.1M ₽
annual commission (revenue × (1-direct%) × commission%)
OTA commission savings
+5.4M ₽
if +10 pp direct vs OTA
Additional revenue from retention
+40.2M ₽
(new repeat rate − old) × average LTV
Direct booking lift
+10п.п.
after programme launch (+8-12 pp)
Retention lift
+15п.п.
+12-18 pp for membered cohort
Programme cost (12 mo) — Growth
4.4M ₽
onboarding + 12 × MRR (recommended tier): 3.2M ₽ onboarding + 12 × 100K ₽ MRR
Get an exact calculation on your data

This is an indicative estimate based on industry benchmarks. Actual results depend on segment, implementation quality and current retention base.

FAQ

Frequently asked

  • SaaS software gives you a tool — setup, strategy, integrations, training and operations all land on your shoulders. We include all of it. We're accountable not for software uptime but for program outcome: growth in retention, repeat stays and direct bookings.

Don't buy loyalty software. Launch a program that pays back.

60-minute discovery call, free, no slides. We walk through your goals, current state, the hypotheses we'd want to validate. We decide whether to work together after we've shown you the economics.

Book a discovery call →Open interactive demo