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TTE·Loyalty
Full cycle

Turn-key loyalty program

We don't sell software as-is. We launch a working program — with strategy, documentation, integrations and operational support. The TTE.Loyalty platform is a tool in the hands of an expert team, not the goal itself.

Hospitality doesn't lack loyalty software. It lacks loyalty programs that actually work: with the right economics, thoughtful communication, and integration into hotel operations. That's what we build.

Phase 1
2–4 weeks

1. Strategy & program design

A loyalty program is a financial product of the hotel. Before launch we build the economic model and prove the program pays back. Without this phase, any software is a 'feature for feature's sake'.

Analysis of ICP, guest segmentation, current retention
Program P&L model: costs, margin, payback period
Tier design based on ADR, RevPAR, segment mix
Reward catalog with economics per item
Communication strategy: where, when, how we speak
30 / 90 / 365-day roadmap with success criteria
Block outcome
A financially grounded loyalty strategy you can defend to the board.
Phase 2
2–3 weeks

2. Documentation & specification

Strategy becomes documents any team can execute against. Lawyers get the rules, integrators get the specs, ops gets the playbooks.

BRD — Business Requirements Document (40–60 pages)
Loyalty rules — legally vetted program terms
Privacy & data policy for guest PII
Technical integration spec for PMS / 1С / channel manager
Content & communication plan for 12 months
Operations playbook for front-desk, sales, marketing
Block outcome
A complete documentation set the project can be executed against — by us or by any other integrator.
Phase 3
4–6 weeks

3. Implementation & launch

We stand up the platform under your brand, connect sources, train your team. We end with a soft launch — the program is already running on a pilot audience under metric monitoring.

White-label customization to your brand
PMS integration: OPERA OXI / 1С / Bnovo / Frontdesk24
Configuration of tiers, milestones, earning rules
Training: front-desk, sales, marketing, GM
Pilot launch on one property with a dashboard
Acceptance testing + production go-live
Block outcome
A working program on a pilot audience, with a trained team and controlled metrics.
Phase 4
Ongoing

4. Operations & growth

A loyalty program is a living product. Without constant work it degrades within 6 months. We stay as your partner after launch: monitoring, optimization, evolution.

Monthly business review with KPI report
A/B testing of rewards, communications, milestone thresholds
Quarterly tier rebalance against ADR / mix changes
Customer success manager (CSM) on the TTE side
Escalations, incidents, business questions — one point of contact
Managed service: program operations (optional)
Block outcome
A program that grows year over year — instead of becoming a forgotten discount card.

Frequently asked

Who is this format for?
Hotels and chains 50+ rooms that already have a PMS and basic operations, but lack resources for an in-house loyalty team. We become your extended team for 6–12 months.
How long does implementation take?
From first contact to soft-launch — about 90 days. This includes discovery (2 weeks), strategy and documentation (5–7 weeks), implementation (4–6 weeks), soft-launch with monitoring (2 weeks). Pace can be accelerated or slowed to fit your priorities.
What do we need from you?
Sponsor (GM or CEO), product owner (one person full-time during discovery, then 50%), access to PMS data, a dedicated IT contact for integrations. From our side — a full-stack team (loyalty strategist, product analyst, technical PM, integrator, copywriter).
Does it work with our PMS?
Yes. Ready integrations with OPERA (OXI), 1С (Hotel, Property), Bnovo, Frontdesk24, Travelline. If your PMS isn't on the list — we build a connector as part of the project (1–2 weeks additional). The platform is PMS-agnostic by design.
Who owns the program?
You do. All artifacts (BRD, rules, content) are your property. The member database is yours. If you decide to leave — we hand over all data and documentation, the program continues without us.
What if we want to leave?
The program is designed so any team can operate it — our documents are written in universal language, without vendor lock-in. After 12 months of managed service we're ready to transfer operations to your team or another contractor.

Let's launch a program that pays back

The first meeting is a discovery call: 60 minutes, no slides. We talk through your goals, current state, hypotheses we'd want to validate.

Book a discovery call →