Resources · ROI Calculator
Will a retention programme pay off for your hotel?
Calculate payback period and 3-year net ROI based on your numbers. All formulas open, benchmark sources at the bottom.
Currency:
Your hotel parameters
100
20–500. Typical mid-size resort — 100.
65%
Annual average. 65% is typical.
$100
Average nightly rate in contract currency.
14%
% of guests returning within 12 months. 14% — typical resort.
+9 pp
How many pp the programme will add to repeat-rate. +9pp — Launch baseline.
Result
Payback
3 mo
Year 1 net
$170K
3-year net
$609K
3-year ROI ×
8.4×
Guests/year
9,490
Extra stays/year
+854
Extra revenue/year
$231K
Get the detailed PDF report
Full breakdown with formulas, sensitivity table for ±10pp repeat-rate, McKinsey/Skift benchmarks by segment — to your inbox.
Calculation based on industry benchmarks (McKinsey 2024, Skift Research). Final numbers for your hotel confirmed at discovery call. Current calculation currency — USD.
Sources & assumptions. Formulas: average 2.5 nights/stay, repeat ADR uplift +8% for premium categories, 3-year ROI assumes stable year-1 lift. Reality check at discovery. Sources: McKinsey 'Hospitality loyalty pulse 2024', Skift Research Q1 2026, HSMAI benchmark indices.