Blog · build-in-public
Hospitality Loyalty Brief
Weekly breakdowns of retention economics, multi-axis earning, OTA-escape strategies, and build-in-public updates from TTE.Loyalty.
Architecture · 11 min read
Multi-axis earning: why a single loyalty point kills the programme before it ships
Most hospitality programmes earn on a single axis — usually 'a rouble equals a point'. That copies retail and loses hospitality. The case for four axes at once — and how Monetary / Volume / Frequency / Engagement fire on a single transaction.
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Economics · 9 min read
OTA Escape Velocity: how a hotel breaks free from 18% commission without losing occupancy
The average hotel hands 18-22% of revenue to OTAs and still doesn't own the guest relationship. The math of escape: which direct-booking share covers a retention programme — and why 9 out of 10 hotels get it wrong.
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Long-form: Insights
Deep-dives on loyalty strategy, case studies, and methodology — separate from the weekly cadence.
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